The world has shown an exemplary shift from analog to digital in the past decade. Statistics show that in 2000, about 361 million people were found online. But as of statistics of October 2019, there are around 4.48 billion internet users in this world, encompassing 58% of the global population, and which shows a surprisingly huge growth rate. Number of people accessing the Internet are growing at a rapid rate each year in India. The trend right now here is people are so connected to each other and an average person spends over 2 hours a day, online. More people have started using the Internet for online shopping as shopping online has become more convenient and practical. There's also been an explosion of growth in video on social media and other sites like Hotstar, Netflix etc. in the recent years. And so, using digital marketing, a business owner will be able to reach an enormous audience in a way that is both cost-effective and measurable. It's proven as the best way to reach out to your targeted customers.
Create a web presence for your business
If you are a business owner finding new ways to sell your products or broaden the customer base, why don't you think about creating a web presence for your business? Not sure about how it generates leads? Well, we'll discuss it here. Having a web presence online makes it easier for your potential customers to reach you. That is, today if a customer wants to know more about your company, they are more likely to do a research online. Suppose you have a pet shop in Cochin. And if someone searches for "pet shops in Cochin", the Google search results show your website in its listings. Anyone who wants to learn more about the business can click on the website link then and get the information required. A good website should provide the details such as the products or services offered, client testimonials, routes to the shop's location, etc., and if a customer is interested, they should also be able to contact you through a submission form.
Creating Ads or Digital Advertising is incredibly easy with the right tools. It is by which how you can advertise your products or services. With Search Ads, potential customers are made to find your ads. You can also set the target geographic location the Ad should cover. And linking Google Analytics to the ads created will help you get deeper insights such as the number of people who clicked on the ad, who purchased a product, who watched the video, etc. Though there are many techniques to get this done, working on the strategy, the creative and technical part, setting cost etc. are found as a challenge faced by the businesses. All these require considerable effort and hence businesses approach digital marketing companies. We at I Do Designs, provides 360-degree digital marketing solutions to our clients. Our team of professionals understands the client requirements better and provide delightful services that work for them effectively.