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12 Best Web Design Practices for an Increased Conversion Rate

Business owners have started realizing that owning a website isn’t enough now. A website should be able to turn the visitors into successful conversions and thus generate revenue. With tight competition, businesses have to think about the most effective steps to make the website stand out from that of their competitors and it all starts with a carefully planned out web design. Here, we will look into some of the best design-based practices that you can implement to boost the sales and conversion rates.

1. Have a Unique Selling Proposition

Creating a unique value proposition for the website is considered as a key challenge. People need to know why they should do business with you. The best idea is to have it centrally placed within your website for a clear view.

2. An Effective Call-To-Action (CTA) button

An effective CTA should tell the user to take an action. It should be prominent and clearly clickable.  Also, it is advised to have the CTA buttons in red, orange or green to get the highest conversion rate.

3. Keep the Design Simple

Consumers prefer a minimalist design keeping the data brief and direct. It conveys professionalism and reliability which is important for establishing trust and branding.

4. Improve the Loading Speed
Chances are, people will leave your website of it takes much time to load. According to the studies, one-second delay in loading time reduces the conversion rate by 7%.

5. Opt for a Responsive Design

Most people nowadays access the Internet through mobile devices. Only a responsive design adapts to fit any type of device trying to access them.  

6. Make the Navigation Easy

Ensure the site navigation is fairly easy to use so that the users will not be confused finding the information they are looking for. A better navigation takes them to the data with fewest possible number of clicks.

7. Use High Quality Images

Image quality actually plays an important role in creating an impression on the brand and its reputation. Studies show that websites with high quality images get 94% more views than others.

8. Have Fresh and Informative Content

A fresh and quality content provides the customer unique information about what you offer which helps increasing the conversion rate.

9. Include Genuine Reviews and Testimonials

Reviews and testimonials help influencing the current customers to sell to potential customers. People consider these social proofs reflects the current behavior of products/services provided.   

10. Choose an Appealing Color Scheme

Studies show that there is a correlation between the color chosen and buying decisions. When you choose a color, try with different options to see which one works the best or fit your brand image.

11. Educate Readers by Having Blogs

Having a provision for adding blogs and regularly updating it with high-quality content is a better idea to have targeted more readers and thus improve the conversion rate.

12. Creative way for Branding

Different possible strategies are to be used in a creative way for the branding. Your website being the most important marketing tool for brand building should be designed in such a way to have promoted in a positive way.  

An impressive web design is a creativity that takes a lot of careful planning. The design should consider the goals of the business and the end results of what you want to attain from your website.


Jul 18, 2019 by Admin
Global Presence